TRENDS ARE A TOOL!

To some creators and companies trends seem cheesy or “not you” however depending on the platform, you may be losing out on easy marketing that literally wrote itself! Not every trend is going to be for your brand, so this doesn’t mean do every dance or joke that goes viral.

However there is still room to alter trends to relate to your market and be selective about which trend niche fits you. We wouldn’t expect most companies to indulge in dances that are trends for the choreography and looking pretty, but a two step with lyrics and a caption that’s part of the trend but in your style would be a compromise!

Here we have two trends 1. Is dance moves 2. Is about the move and caption. So you wouldn’t indulge in a fun dance for the sake of dance but the one that includes a joke would be easier to apply. That’s just on the basis of “dance” related trends, the most viral yet most hated by critics. Trends expand way more than dances, from sound bites, to altered jokes. We just used the hardest example.

#contentmarketing #trends #contentcreation